Dana's Blog

They are many benefits to getting certified in Google AdWords and Analytics, I am actually in the process of getting certified myself. These certifications are really helpful when you are looking for a job in the marketing world or and any business field. They give you a greater knowledge how to advertise your business and gain more profits through these exams. In order to .get certified you must study for the exams and Google provides you with information on what to study, you could also explore AdWords and Analytics yourself. You can look up the exams on Google and a link to them should pop up and depending on what you want to be certified in there are several exams to each one. Onto the benefits of Google AdWords and Analytics, the first one is you enhance your competency, you learn how can make the most of the features and tools that are provided. Another benefit is edging out your competitors, if you are certified in these to fields then more employers are willing to hire you ov...

Now, I have discussed a lot about how great artificial intelligence is and the advances that are being made, but their are also some harmful aspects to it too. This doesn't mean I don't like A.I., but all things come with the good and the bad, well so does A.I. I am going to tell you some more benefits of it because there are a lot of great things about it, but also the threats that we should be aware of when learning about this. Artificial intelligence had done wonders for the world and continues to do so, but there will always be issues that we face. Let's start with some of the benefits of A.I., it enhances efficiency within our own technological advancements. For example, A.I. has been helping improve cars and their safety. Another benefit is it adds jobs and strengthens economies, a lot of people think A.I. and robots will actually take jobs from humans, but it won't it will create jobs and people will end up working better with the help of A.I. Some threats are ...

By learning search engine optimization and developing skills needed for it, you can use this to help get a job in that field. A great way to really help you get that job is by using the knowledge and skills you have gained and get a certification in SEO. You can get certificates in Google AdWords and Analytics, also in web-analytics. All this will help make you more skilled in SEO and more qualified to obtain a job in that industry. When thinking about getting a job in this field, look at the main goals of the job. SEO looks at building content, social, search, and analytics. Another great place to get certified for search engine optimization is through HubSpot. On HubSpot the amount of material and tools it offers is top-notch. They promote themselves using inbound marketing and they make your content relevant and vibrant. I personally have certifications in both AdWords and HubSpot and I can tell you they come in handy. I look great on my resume and I am majoring in marketing so it...

Artificial intelligence is not only a big part in the science and engineering worlds, but also in the film industry. One of the things I first think about when thinking about movies is all the special effects and CGI that goes into it. A new type of artificial intelligence will automate the creation of digital effects in movies. This new software is being developed by Adobe and could ultimately replace specialists who build these effects. Computer generated imagery has changed the way movies are produced, it brings a more realistic or imaginary world onto the big screen. This new A.I. system will be able to generate and manipulate images on their own. It will advance the way movies are created and will be able to bring so many different creations onto the big scree. For example, all the Marvel movies create such intricate and detailed universes, I mean some of their characters are not even human. It brings in new possibilities, directors can create so much more and write new stories ...

One thing to always remember when working with search engine optimization is to always keep up with changes that are happening! For example, Google is always changing and evolving and so are their algorithms. To accommodate to these changes, the SEO world is always offering workshops, blogs, seminars, webinars, panel discussions, and conventions. All those events will help make sure people are always up-to-date on SEO. Although Google does not always like to let the world in on how they are evolving and they do this because they do not want others to capitalize on this information. One great SEO update that Google had was their Mobilegeddon, this would penalize any websites that were not mobile friendly. To help you keep up sometimes all you have to do is read an article or a blog and this will definitely help give you an insight on how the SEO industry has changed. I recommend websites such as, searchengine.com, moz.com, and semrush.com. Knowing about SEO is not enough if you don...

To get more information on artificial intelligence I will be offering you some more options on where to gain more knowledge about it. I have only given you a little introduction into AI, but there is still so much more to learn about it. One way you can learn more is through books, I recommend reading Master Algorithm , the book I mentioned in my previous posts. This book is a really good way to get into AI more, but in a good pace, so you are not thrown deep into it. You can take more course on AI, I am sure you can find one near you! This is probably the best way to develop skills on artificial intelligence. AI is definitely not easy, so taking a course is the best option if you think you might struggle understanding it. Coursera is another way to take courses about AI, but you can earn a certificate through this way. They even have a Master's Degree Program in computer science that focuses on data science and other areas. Udacity is the last option I will be telling you about ...

Do you ever wonder how Google indexes all of its websites? Say you want to search your own website on Google, you could type in Site:yourdomain.com and it will help narrow down the searches for your website. By making this search smaller it is their way of indexing all the websites on Google. Now creating and managing a website is a lot easier now a day than it was back then, but most businesses with their own website still have someone (usually known as a webmaster) to handle the technical parts of the website. The technical parts could include working on the web server and other related systems. At times a company could have a very large website which can require a whole team of people to take care of creating and managing it. The Google search console will help you add and manage properties and they will help you make sure everything is on track. If you want an easier way to create a website I recommend Wix.com, it is what I use when I need to create my own. They have many differe...

Today, I am going to be discussing more about the people who are in the world of artificial intelligence and the perspectives of being in that field. This will help you get an even better and deeper view into the world of AI. Let's start off with Andrew Ng, he is an AI leader who launched MOOC (Massively Open Online Courses). He went on to work at Baidu, which is basically China's version of Google. Andrew has done more work in his life to teach people more about machine learning. Another person in the AI world is Geoffrey Hinton, he is responsible for recent advances in AI. One of the best ways to get to know a bit more about his advances you could read Master Algorithm . Master Algorithm was written by Pedro Domingos, in his book it gives readers and insight into machine learning and its core concepts. All these people have a love for AI and making new discoveries to help the world advance further more into the world of AI. Link to Photo The Master Algorithm by Pedr...

For today, I will be talking about to measure the performance of your SEO efforts. Measuring your performance is a great way to know whether the time and effort you have put in is giving you positive results or if someone is paying you or you are paying them what the return on investment is. One of your top goals should be to reach the top of the search results. One way to measure your performance is checking your SEO rank for your website and you can look at rank for your website depending on each keyword. You need to learn to maintain and increase that rank to continue a positive performance. Make sure your website never has duplicate content, so if multiple pages on your website have the same content remove it. Don't be repetitive, it turns off users and they are more likely not going to come back to your website. Getting certified in in Google Analytics is also a great way to help you put in more effort to increase your websites' performance. Thinking about the social, co...

In order to get more practice with SEO you can start off by doing simple things like creating a blog post. By doing this you will learn that you have to come up with good content when writing your posts and picking good keywords for searches. You can create your blogs on blogger.com and once you have started your account you can go through the website and explore its tools. There is a tab that is called search description where you can put in keywords, so when people search using those keywords your blog will appear. To go further into trying SEO out you can create campaigns on Google AdWords. On here you can create ads for your business. You will have to put in some money to keep your ads running on Google though. It has a bit of the same concept as the blogs, you can put in certain keywords so that when a person does a search using one of your keywords your ad will appear. There is more to it and you can do more research on it by doing your own campaign and exploring AdWords. Lin...

Choosing keywords for your campaign on AdWords is really important. Any keywords you put in for your campaign will help your ad pop up on a users screen when they search for something using one of the keywords you put in for your campaign. There are so many features on AdWords that when you start your campaign you probably do not know about all these features. Sometimes Google will help you out by analyzing your campaign and make suggestion on things you can use to help improve your campaign. Back to keywords, you should do some research on websites or pages that relate to your campaign and think about the keywords people would type into the search bar to get to those websites and pages. Then list those keywords for you ad so that it can pop up on a users screen when they search for those websites and pages. The goal for keywords is to help you get as high as a rank as possible for your ad. Some advice I would give when writing your advertisement is to look at the Google article on h...

To know more about SEO, you have to know the basics first, this will help you get a better understanding of it all. First, you have to know where the content is going and usually it goes into social media and ad campaigns. Now for content SEO this basically what you need to know about it, you have to add more content, then this will help you get more visitors, and more visitors equals more Google notices, then you will get a higher rank on Google, and lastly, your website will increase in value. Another basic step you need to know about for SEO is keywords. Especially when creating ads on Google where you can select specific keywords that will be associated with your website. So, when consumers search one of the keywords you selected your website will be one of the ones to appear on their search results. There is still so much more basic information to SEO, but for now I will keep it short and simple. Just remember to do more research about SEO and follow the advice and steps I have ...

A company may already have its own ideas and systems for content, but sometimes it may need to develop more when ideas are running low. Three things to think about when working on content for search engine optimization is curation, creation, and collaboration. Let's start with curation, this is where you go out and do something, then review it, comment about it, give your opinion. All this could just be to gather information you may need for your job or for your own personal reasons. This is to help bring relevant, compelling, and satisfying content to your company or page. Next is creation, this can have a huge impact on your search engine optimization, but can also be a really cool and fun process to work through. Getting creative is what helps consumers come to your page and stay on it for quite some time and if the quality of the content is really good it gives them a reason to come back. The third thing to think about is collaboration, which is helpful to a lot of individual...

There are two big aspects to search engine and they usually get confused as the same thing, they are search engine optimization and search engine marketing. I am going to let you know the main differences between the two because they are similar, but do have their differences. To start it off, search engine optimization is the process of maximizing the number of consumers to a certain website or page, so that page/website is higher on the list of results. As for search engine marketing that is a form of Internet marketing that promotes a brand/company and increasing their visibility on search engine results. Some other things that make these two fields different is that the search engine optimization field is changing continuously because of the changes Google has been making, so in the SEO field they have to keep up. SEO includes things like making blog posts, social sharing integration in your content, and incorporating selective keywords. SEM includes things like paid search, camp...

Now a day teenagers and people in their early twenties hate their jobs, like for example me, I love the people I work with they are so sweet and it is a great environment to work in, but the actual work I do is the most dreadful thing ever. I absolutely hate going to work for that reason, but it pays well enough and I need money to pay for school, which is the exact mindset most teens and people in their early 20's have. You need to find a job that benefits you which is what I am currently trying to do, I want to be a marketer and I really need to find a job that deals with just that! For a job to benefit you, you must be passionate about it and enjoy going to work. You need a job that you can excel at and one that shows off your skills. If you are really good at what you do and you are passionate about it that is the perfect combination. I do very well at marketing and it is something I enjoy, I get to interact with people and it is super creative it is perfect for me. So, I enc...

Back then when the Internet was barely used for anything employers would have to make an assumption as to what kind of person you were through your resume, a piece of paper that you wrote. Now, all an employer has to do to know more about you besides from your interview and resume is through Google. All they have to do is search your name and they can find things like your social media networks, your websites, and if you have been on someone else's Facebook page. They can see a lot of your personal life and it will help them determine if you are a good candidate for their business. There are a few things you can do to help the case of your Google resume, the first is to edit, which means you need to Google yourself look at anything that pops up and remove posts you do not want your employer to see on your social media or websites. After that if you are able to fill out a profile on your accounts specifically Twitter or LinkedIn, I recommended filling it out and making it look nic...

When you enter that job-hunting world it is a completely different place than the world of employment. Now I am going to go back to some of the basics of job-hunting to further help some of you. One thing you need to know about this new world is employers change, but job-hunters have not. Employers adapt to the time, they search one way during good times and another during bad times. Also, the average amount of time the job-hunt takes has increased by a lot, nearly 17 to 30 percent of the unemployed spend more than a year looking for a job. The average amount of time that a job lasts had decreased, which is not a good sign when the job-hunt is taking longer and the length of jobs are becoming shorter. Especially for those between the ages of 18 and 24, their jobs usually last a year or less. You need to know that now a day jobs are paying a lot less than they did in the early 2000's, there is a long list of jobs that do not pay that much. Most of the job-hunting process today tak...

I have talked so much about how you can use Google AdWords and other tools for search engine marketing, but if you are looking for job where you do all this there are some really great agencies that will suit your wants and needs for this kind of job. One of them is Thrive Internet Marketing, it is considered a 5 out 5 place to work if you really want to go into the search engine marketing route. Another agency is Ignite Digital, it is based on Canada and their job is to help boost online marketing goals for their clients. They do this by focusing on efficiency, automation, accountability, and structure. SEOValley is another great search engine agency, they are an award-winning digital marketing company. The mainly focus on pay-per-click strategies, link acquisition, and content marketing. The reason I am bringing information about search engine agencies that are good places to work is because there are not enough people who do this kind of work. Search engine marketing is up and com...

I have talked so much about how to use social media to the benefit of your company and how some social media networks could help you business. I have even gone through how each of these networks can be used correctly when marketing your business, but now I am just going to talk about brands that have taken into hand all the things I have mentioned and how they have made a good social media presence using those tips. Usually people can find mistakes and terrible ads that brands post on social media, but it is hard to find ones that really excel at it. One brand that does really well at social media is Netflix, they are really good at understanding their audience and what content they like to see. They even use the phrase "Netflix & Chill" as a joke when making posts. Another brand is Dove, they are constantly making posts that are encouraging and positive. They are dedicated to helping women realize how beautiful they all are. They make content that is aimed at making wo...

If your job-hunt isn't going so well there is another option, it may be a bit of stretch, but it is another route you could take. Start your own business, it may be difficult at first but it can turn into something great! Sometimes people have certain dreams they want to fulfill and they can't find the right job for it, so starting your own business you could do just that. You can start your own website, create your blog if you love to write, or if you love baking desserts and pastries you could open up your own bakery. There are somethings you should think about and do before diving deep into this idea. First, you should think about what kind of business you want to go into, write down a list of things that interest you and characteristics about yourself that will contribute to your decision. Next, do some research on other business like the one you have decided on and get some input from them. Decide how the business will run whether you are doing it solo, through a partner...