Week 11 (MKTG 348 OL) - Taking A.I. Into Movies

Artificial intelligence is not only a big part in the science and engineering worlds, but also in the film industry. One of the things I first think about when thinking about movies is all the special effects and CGI that goes into it. A new type of artificial intelligence will automate the creation of digital effects in movies. This new software is being developed by Adobe and could ultimately replace specialists who build these effects. Computer generated imagery has changed the way movies are produced, it brings a more realistic or imaginary world onto the big screen.

This new A.I. system will be able to generate and manipulate images on their own. It will advance the way movies are created and will be able to bring so many different creations onto the big scree. For example, all the Marvel movies create such intricate and detailed universes, I mean some of their characters are not even human. It brings in new possibilities, directors can create so much more and write new stories now that they have technology that can bring those stories to life! Because of artificial intelligence the audience can have a more joyful experience at the movies.

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