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Week 12 (MKTG 348 OL) - The Benefits of Being Certified in Google AdWords & Analytics

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They are many benefits to getting certified in Google AdWords and Analytics, I am actually in the process of getting certified myself. These certifications are really helpful when you are looking for a job in the marketing world or and any business field. They give you a greater knowledge how to advertise your business and gain more profits through these exams. In order to .get certified you must study for the exams and Google provides you with information on what to study, you could also explore AdWords and Analytics yourself. You can look up the exams on Google and a link to them should pop up and depending on what you want to be certified in there are several exams to each one. Onto the benefits of Google AdWords and Analytics, the first one is you enhance your competency, you learn how can make the most of the features and tools that are provided. Another benefit is edging out your competitors, if you are certified in these to fields then more employers are willing to hire you ov
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Week 12 (MKTG 348 OL) - Benefits and Threats of A.I.

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Now, I have discussed a lot about how great artificial intelligence is and the advances that are being made, but their are also some harmful aspects to it too. This doesn't mean I don't like A.I., but all things come with the good and the bad, well so does A.I. I am going to tell you some more benefits of it because there are a lot of great things about it, but also the threats that we should be aware of when learning about this. Artificial intelligence had done wonders for the world and continues to do so, but there will always be issues that we face. Let's start with some of the benefits of A.I., it enhances efficiency within our own technological advancements. For example, A.I. has been helping improve cars and their safety. Another benefit is it adds jobs and strengthens economies, a lot of people think A.I. and robots will actually take jobs from humans, but it won't it will create jobs and people will end up working better with the help of A.I. Some threats are
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Week 11 (MKTG 348 OL) - Exploring SEO Certification

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By learning search engine optimization and developing skills needed for it, you can use this to help get a job in that field. A great way to really help you get that job is by using the knowledge and skills you have gained and get a certification in SEO. You can get certificates in Google AdWords and Analytics, also in web-analytics. All this will help make you more skilled in SEO and more qualified to obtain a job in that industry. When thinking about getting a job in this field, look at the main goals of the job. SEO looks at building content, social, search, and analytics. Another great place to get certified for search engine optimization is through HubSpot. On HubSpot the amount of material and tools it offers is top-notch. They promote themselves using inbound marketing and they make your content relevant and vibrant. I personally have certifications in both AdWords and HubSpot and I can tell you they come in handy. I look great on my resume and I am majoring in marketing so it
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Week 11 (MKTG 348 OL) - Taking A.I. Into Movies

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Artificial intelligence is not only a big part in the science and engineering worlds, but also in the film industry. One of the things I first think about when thinking about movies is all the special effects and CGI that goes into it. A new type of artificial intelligence will automate the creation of digital effects in movies. This new software is being developed by Adobe and could ultimately replace specialists who build these effects. Computer generated imagery has changed the way movies are produced, it brings a more realistic or imaginary world onto the big screen. This new A.I. system will be able to generate and manipulate images on their own. It will advance the way movies are created and will be able to bring so many different creations onto the big scree. For example, all the Marvel movies create such intricate and detailed universes, I mean some of their characters are not even human. It brings in new possibilities, directors can create so much more and write new stories
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Week 9 (MKTG 348 OL) - Keeping Up With Changes

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One thing to always remember when working with search engine optimization is to always keep up with changes that are happening! For example, Google is always changing and evolving and so are their algorithms. To accommodate to these changes, the SEO world is always offering workshops, blogs, seminars, webinars, panel discussions, and conventions. All those events will help make sure people are always up-to-date on SEO. Although Google does not always like to let the world in on how they are evolving and they do this because they do not want others to capitalize on this information. One great SEO update that Google had was their Mobilegeddon, this would penalize any websites that were not mobile friendly. To help you keep up sometimes all you have to do is read an article or a blog and this will definitely help give you an insight on how the SEO industry has changed. I recommend websites such as, searchengine.com, moz.com, and semrush.com. Knowing about SEO is not enough if you don
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Week 9 (MKTG 348 OL) - What to do Next?

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To get more information on artificial intelligence I will be offering you some more options on where to gain more knowledge about it. I have only given you a little introduction into AI, but there is still so much more to learn about it. One way you can learn more is through books, I recommend reading Master Algorithm , the book I mentioned in my previous posts. This book is a really good way to get into AI more, but in a good pace, so you are not thrown deep into it. You can take more course on AI, I am sure you can find one near you! This is probably the best way to develop skills on artificial intelligence. AI is definitely not easy, so taking a course is the best option if you think you might struggle understanding it. Coursera is another way to take courses about AI, but you can earn a certificate through this way. They even have a Master's Degree Program in computer science that focuses on data science and other areas. Udacity is the last option I will be telling you about
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Week 8 (MKTG 348 OL) - Indexing, Webmaster Tools, and Search Console

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Do you ever wonder how Google indexes all of its websites? Say you want to search your own website on Google, you could type in Site:yourdomain.com and it will help narrow down the searches for your website. By making this search smaller it is their way of indexing all the websites on Google. Now creating and managing a website is a lot easier now a day than it was back then, but most businesses with their own website still have someone (usually known as a webmaster) to handle the technical parts of the website. The technical parts could include working on the web server and other related systems. At times a company could have a very large website which can require a whole team of people to take care of creating and managing it. The Google search console will help you add and manage properties and they will help you make sure everything is on track. If you want an easier way to create a website I recommend Wix.com, it is what I use when I need to create my own. They have many differe
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