Week 9 (MKTG 348 OL) - Keeping Up With Changes

One thing to always remember when working with search engine optimization is to always keep up with changes that are happening! For example, Google is always changing and evolving and so are their algorithms. To accommodate to these changes, the SEO world is always offering workshops, blogs, seminars, webinars, panel discussions, and conventions. All those events will help make sure people are always up-to-date on SEO. Although Google does not always like to let the world in on how they are evolving and they do this because they do not want others to capitalize on this information.

One great SEO update that Google had was their Mobilegeddon, this would penalize any websites that were not mobile friendly. To help you keep up sometimes all you have to do is read an article or a blog and this will definitely help give you an insight on how the SEO industry has changed. I recommend websites such as, searchengine.com, moz.com, and semrush.com. Knowing about SEO is not enough if you don't keep up with changes, get some experts' opinions and open yourself up to change!

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