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Showing posts from April, 2018

Week 12 (MKTG 348 OL) - The Benefits of Being Certified in Google AdWords & Analytics

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They are many benefits to getting certified in Google AdWords and Analytics, I am actually in the process of getting certified myself. These certifications are really helpful when you are looking for a job in the marketing world or and any business field. They give you a greater knowledge how to advertise your business and gain more profits through these exams. In order to .get certified you must study for the exams and Google provides you with information on what to study, you could also explore AdWords and Analytics yourself. You can look up the exams on Google and a link to them should pop up and depending on what you want to be certified in there are several exams to each one. Onto the benefits of Google AdWords and Analytics, the first one is you enhance your competency, you learn how can make the most of the features and tools that are provided. Another benefit is edging out your competitors, if you are certified in these to fields then more employers are willing to hire you ov

Week 12 (MKTG 348 OL) - Benefits and Threats of A.I.

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Now, I have discussed a lot about how great artificial intelligence is and the advances that are being made, but their are also some harmful aspects to it too. This doesn't mean I don't like A.I., but all things come with the good and the bad, well so does A.I. I am going to tell you some more benefits of it because there are a lot of great things about it, but also the threats that we should be aware of when learning about this. Artificial intelligence had done wonders for the world and continues to do so, but there will always be issues that we face. Let's start with some of the benefits of A.I., it enhances efficiency within our own technological advancements. For example, A.I. has been helping improve cars and their safety. Another benefit is it adds jobs and strengthens economies, a lot of people think A.I. and robots will actually take jobs from humans, but it won't it will create jobs and people will end up working better with the help of A.I. Some threats are