Dana's Blog

There are two big aspects to search engine and they usually get confused as the same thing, they are search engine optimization and search engine marketing. I am going to let you know the main differences between the two because they are similar, but do have their differences. To start it off, search engine optimization is the process of maximizing the number of consumers to a certain website or page, so that page/website is higher on the list of results. As for search engine marketing that is a form of Internet marketing that promotes a brand/company and increasing their visibility on search engine results. Some other things that make these two fields different is that the search engine optimization field is changing continuously because of the changes Google has been making, so in the SEO field they have to keep up. SEO includes things like making blog posts, social sharing integration in your content, and incorporating selective keywords. SEM includes things like paid search, camp