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Showing posts from February, 2018

Week 6 (MKTG 348 OL) - Try SEO

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In order to get more practice with SEO you can start off by doing simple things like creating a blog post. By doing this you will learn that you have to come up with good content when writing your posts and picking good keywords for searches. You can create your blogs on blogger.com and once you have started your account you can go through the website and explore its tools. There is a tab that is called search description where you can put in keywords, so when people search using those keywords your blog will appear. To go further into trying SEO out you can create campaigns on Google AdWords. On here you can create ads for your business. You will have to put in some money to keep your ads running on Google though. It has a bit of the same concept as the blogs, you can put in certain keywords so that when a person does a search using one of your keywords your ad will appear. There is more to it and you can do more research on it by doing your own campaign and exploring AdWords. Lin

Week 4 (MKTG 348 OL) - Keyword Research

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Choosing keywords for your campaign on AdWords is really important. Any keywords you put in for your campaign will help your ad pop up on a users screen when they search for something using one of the keywords you put in for your campaign. There are so many features on AdWords that when you start your campaign you probably do not know about all these features. Sometimes Google will help you out by analyzing your campaign and make suggestion on things you can use to help improve your campaign. Back to keywords, you should do some research on websites or pages that relate to your campaign and think about the keywords people would type into the search bar to get to those websites and pages. Then list those keywords for you ad so that it can pop up on a users screen when they search for those websites and pages. The goal for keywords is to help you get as high as a rank as possible for your ad. Some advice I would give when writing your advertisement is to look at the Google article on h

Week 3 (MKTG 348 OL) - SEO Basics

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To know more about SEO, you have to know the basics first, this will help you get a better understanding of it all. First, you have to know where the content is going and usually it goes into social media and ad campaigns. Now for content SEO this basically what you need to know about it, you have to add more content, then this will help you get more visitors, and more visitors equals more Google notices, then you will get a higher rank on Google, and lastly, your website will increase in value. Another basic step you need to know about for SEO is keywords. Especially when creating ads on Google where you can select specific keywords that will be associated with your website. So, when consumers search one of the keywords you selected your website will be one of the ones to appear on their search results. There is still so much more basic information to SEO, but for now I will keep it short and simple. Just remember to do more research about SEO and follow the advice and steps I have

Week 2 (MKTG 348 OL) - Content in SEO

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A company may already have its own ideas and systems for content, but sometimes it may need to develop more when ideas are running low. Three things to think about when working on content for search engine optimization is curation, creation, and collaboration. Let's start with curation, this is where you go out and do something, then review it, comment about it, give your opinion. All this could just be to gather information you may need for your job or for your own personal reasons. This is to help bring relevant, compelling, and satisfying content to your company or page. Next is creation, this can have a huge impact on your search engine optimization, but can also be a really cool and fun process to work through. Getting creative is what helps consumers come to your page and stay on it for quite some time and if the quality of the content is really good it gives them a reason to come back. The third thing to think about is collaboration, which is helpful to a lot of individual