Week 2 (MKTG 348 OL) - Content in SEO

A company may already have its own ideas and systems for content, but sometimes it may need to develop more when ideas are running low. Three things to think about when working on content for search engine optimization is curation, creation, and collaboration. Let's start with curation, this is where you go out and do something, then review it, comment about it, give your opinion. All this could just be to gather information you may need for your job or for your own personal reasons. This is to help bring relevant, compelling, and satisfying content to your company or page.

Next is creation, this can have a huge impact on your search engine optimization, but can also be a really cool and fun process to work through. Getting creative is what helps consumers come to your page and stay on it for quite some time and if the quality of the content is really good it gives them a reason to come back. The third thing to think about is collaboration, which is helpful to a lot of individual business owners or students, it can help save you some money. You can find people who can help you write up an advertisement or create a video for your business, whatever it may be, it saves you money and gives you more ideas.

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Creating great content for your page or business can be done through curation, creation, and collaboration!

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