Week 7 (MKTG 348 OL) - Analyzing How Things Are Going

For today, I will be talking about to measure the performance of your SEO efforts. Measuring your performance is a great way to know whether the time and effort you have put in is giving you positive results or if someone is paying you or you are paying them what the return on investment is. One of your top goals should be to reach the top of the search results. One way to measure your performance is checking your SEO rank for your website and you can look at rank for your website depending on each keyword. You need to learn to maintain and increase that rank to continue a positive performance.

Make sure your website never has duplicate content, so if multiple pages on your website have the same content remove it. Don't be repetitive, it turns off users and they are more likely not going to come back to your website. Getting certified in in Google Analytics is also a great way to help you put in more effort to increase your websites' performance. Thinking about the social, content, search, and analytics aspects really help increase your chances of a more complete and impressive website.

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