Week 10 (MKTG 349 OL) - Common Mistakes Companies Make While Using AdWords

Google AdWords isn't something your company needs to be perfect at, but it should try and do well because AdWords is a very effective marketing strategy. Your company can really benefit from using AdWords and creating campaigns and ads through there. When people do searches on Google and your advertisement is one of the first to come up, you need to make a good impression on consumers. So, here are some mistakes companies make when using Google AdWords.

This information comes from an article from the Entrepreneur website, written by Eric Siu and he states that the first mistake is targeting keywords that are too broad, instead of using five to ten keywords try expanding more, which will help with a positive ROI. The second he lists is sending traffic directly to your homepage and for this step you have to try and make the trip to your homepage as easy as possible for consumers. If it takes them a long time to get the information they need they lose interest. One last mistake is not rotating ad variation displays evenly, which is when you create an ad variation, Google's default will put the ad that it believes will perform better more frequently and this does not give your other ads a fair opportunity to appear more during searches, so remember to change your default.

Link to Article

Link to Photo

Image result for google adwords mistakes

Comments

Post a Comment

Popular posts from this blog

Week 11 (MKTG 347) - Social Media Marketing Is Still Underrated

Image
I have talked about the effects and benefits of social media marketing many times through out all my blog posts, but yet it is still an underrated method of marketing. There are several reasons social media marketing is considered underrated to many businesses. The first reason is because many believe it is just a trend and that is all that it is. No one seems to look at the number of users each social media platform has, Facebook has reached more than 1.2 billion users. Another reason is that people place more value on things that cost more, other forms of marketing cost more than social media marketing, so they assume that is where their focus should be. Another reason is that the return on investment (ROI) is hard to measure, so businesses do not want to invest in something where they don't know if social media helped increase/decrease sales or if it even brought more awareness to the brand. One last reason it is underrated is because of the lack of investment companies put in
Read more

Week 11 (MKTG 348 OL) - Exploring SEO Certification

Image
By learning search engine optimization and developing skills needed for it, you can use this to help get a job in that field. A great way to really help you get that job is by using the knowledge and skills you have gained and get a certification in SEO. You can get certificates in Google AdWords and Analytics, also in web-analytics. All this will help make you more skilled in SEO and more qualified to obtain a job in that industry. When thinking about getting a job in this field, look at the main goals of the job. SEO looks at building content, social, search, and analytics. Another great place to get certified for search engine optimization is through HubSpot. On HubSpot the amount of material and tools it offers is top-notch. They promote themselves using inbound marketing and they make your content relevant and vibrant. I personally have certifications in both AdWords and HubSpot and I can tell you they come in handy. I look great on my resume and I am majoring in marketing so it
Read more

Week 9 (MKTG 348 OL) - What to do Next?

Image
To get more information on artificial intelligence I will be offering you some more options on where to gain more knowledge about it. I have only given you a little introduction into AI, but there is still so much more to learn about it. One way you can learn more is through books, I recommend reading Master Algorithm , the book I mentioned in my previous posts. This book is a really good way to get into AI more, but in a good pace, so you are not thrown deep into it. You can take more course on AI, I am sure you can find one near you! This is probably the best way to develop skills on artificial intelligence. AI is definitely not easy, so taking a course is the best option if you think you might struggle understanding it. Coursera is another way to take courses about AI, but you can earn a certificate through this way. They even have a Master's Degree Program in computer science that focuses on data science and other areas. Udacity is the last option I will be telling you about
Read more