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Showing posts from March, 2018

Week 11 (MKTG 348 OL) - Exploring SEO Certification

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By learning search engine optimization and developing skills needed for it, you can use this to help get a job in that field. A great way to really help you get that job is by using the knowledge and skills you have gained and get a certification in SEO. You can get certificates in Google AdWords and Analytics, also in web-analytics. All this will help make you more skilled in SEO and more qualified to obtain a job in that industry. When thinking about getting a job in this field, look at the main goals of the job. SEO looks at building content, social, search, and analytics. Another great place to get certified for search engine optimization is through HubSpot. On HubSpot the amount of material and tools it offers is top-notch. They promote themselves using inbound marketing and they make your content relevant and vibrant. I personally have certifications in both AdWords and HubSpot and I can tell you they come in handy. I look great on my resume and I am majoring in marketing so it

Week 11 (MKTG 348 OL) - Taking A.I. Into Movies

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Artificial intelligence is not only a big part in the science and engineering worlds, but also in the film industry. One of the things I first think about when thinking about movies is all the special effects and CGI that goes into it. A new type of artificial intelligence will automate the creation of digital effects in movies. This new software is being developed by Adobe and could ultimately replace specialists who build these effects. Computer generated imagery has changed the way movies are produced, it brings a more realistic or imaginary world onto the big screen. This new A.I. system will be able to generate and manipulate images on their own. It will advance the way movies are created and will be able to bring so many different creations onto the big scree. For example, all the Marvel movies create such intricate and detailed universes, I mean some of their characters are not even human. It brings in new possibilities, directors can create so much more and write new stories

Week 9 (MKTG 348 OL) - Keeping Up With Changes

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One thing to always remember when working with search engine optimization is to always keep up with changes that are happening! For example, Google is always changing and evolving and so are their algorithms. To accommodate to these changes, the SEO world is always offering workshops, blogs, seminars, webinars, panel discussions, and conventions. All those events will help make sure people are always up-to-date on SEO. Although Google does not always like to let the world in on how they are evolving and they do this because they do not want others to capitalize on this information. One great SEO update that Google had was their Mobilegeddon, this would penalize any websites that were not mobile friendly. To help you keep up sometimes all you have to do is read an article or a blog and this will definitely help give you an insight on how the SEO industry has changed. I recommend websites such as, searchengine.com, moz.com, and semrush.com. Knowing about SEO is not enough if you don

Week 9 (MKTG 348 OL) - What to do Next?

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To get more information on artificial intelligence I will be offering you some more options on where to gain more knowledge about it. I have only given you a little introduction into AI, but there is still so much more to learn about it. One way you can learn more is through books, I recommend reading Master Algorithm , the book I mentioned in my previous posts. This book is a really good way to get into AI more, but in a good pace, so you are not thrown deep into it. You can take more course on AI, I am sure you can find one near you! This is probably the best way to develop skills on artificial intelligence. AI is definitely not easy, so taking a course is the best option if you think you might struggle understanding it. Coursera is another way to take courses about AI, but you can earn a certificate through this way. They even have a Master's Degree Program in computer science that focuses on data science and other areas. Udacity is the last option I will be telling you about

Week 8 (MKTG 348 OL) - Indexing, Webmaster Tools, and Search Console

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Do you ever wonder how Google indexes all of its websites? Say you want to search your own website on Google, you could type in Site:yourdomain.com and it will help narrow down the searches for your website. By making this search smaller it is their way of indexing all the websites on Google. Now creating and managing a website is a lot easier now a day than it was back then, but most businesses with their own website still have someone (usually known as a webmaster) to handle the technical parts of the website. The technical parts could include working on the web server and other related systems. At times a company could have a very large website which can require a whole team of people to take care of creating and managing it. The Google search console will help you add and manage properties and they will help you make sure everything is on track. If you want an easier way to create a website I recommend Wix.com, it is what I use when I need to create my own. They have many differe

Week 8 (MKTG 348 OL) - People & Perspectives in AI

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Today, I am going to be discussing more about the people who are in the world of artificial intelligence and the perspectives of being in that field. This will help you get an even better and deeper view into the world of AI. Let's start off with Andrew Ng, he is an AI leader who launched MOOC (Massively Open Online Courses). He went on to work at Baidu, which is basically China's version of Google. Andrew has done more work in his life to teach people more about machine learning. Another person in the AI world is Geoffrey Hinton, he is responsible for recent advances in AI. One of the best ways to get to know a bit more about his advances you could read Master Algorithm . Master Algorithm was written by Pedro Domingos, in his book it gives readers and insight into machine learning and its core concepts. All these people have a love for AI and making new discoveries to help the world advance further more into the world of AI. Link to Photo The Master Algorithm by Pedr

Week 7 (MKTG 348 OL) - Analyzing How Things Are Going

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For today, I will be talking about to measure the performance of your SEO efforts. Measuring your performance is a great way to know whether the time and effort you have put in is giving you positive results or if someone is paying you or you are paying them what the return on investment is. One of your top goals should be to reach the top of the search results. One way to measure your performance is checking your SEO rank for your website and you can look at rank for your website depending on each keyword. You need to learn to maintain and increase that rank to continue a positive performance. Make sure your website never has duplicate content, so if multiple pages on your website have the same content remove it. Don't be repetitive, it turns off users and they are more likely not going to come back to your website. Getting certified in in Google Analytics is also a great way to help you put in more effort to increase your websites' performance. Thinking about the social, co