Dana's Blog

I have talked so much about how to use social media to the benefit of your company and how some social media networks could help you business. I have even gone through how each of these networks can be used correctly when marketing your business, but now I am just going to talk about brands that have taken into hand all the things I have mentioned and how they have made a good social media presence using those tips. Usually people can find mistakes and terrible ads that brands post on social media, but it is hard to find ones that really excel at it. One brand that does really well at social media is Netflix, they are really good at understanding their audience and what content they like to see. They even use the phrase "Netflix & Chill" as a joke when making posts. Another brand is Dove, they are constantly making posts that are encouraging and positive. They are dedicated to helping women realize how beautiful they all are. They make content that is aimed at making wo...

One social media marketing tool that I have not mentioned much throughout my posts is Instagram. The benefits it provides for a business is incredible, and they have upgraded to so many different features that users just love! On Instagram you can post pictures, collages, or slideshows of pictures. You can also edit and filter your posts, make Instagram stories (like Snapchat). They allow you to tag people in your post, as well as, putting a location. For each post you can make a caption and consumers can interact with you business through comments or direct messaging. If you see a photo/video you like you can save it and put it in one of your collections. Now moving on to more of the business side of Instagram, it generates more engagement than the other social media networks. It generates 29% more engagement than Facebook and 60% more than Twitter. It is really good at getting consumers more involved in your brand. It is has about 400 million users and 75 million daily users, so th...

Now that you know how beneficial and effective social media marketing is a business, you need to start thinking about the costs for it. Although, social media marketing is a cheaper method of marketing you still got to put in some money to gain something out of it. If you plan on hiring a company to help you with your marketing you should think about these 4 things. They are content creation, follower growth, social advertising, strategy and employees. The company you plan on hiring should provide you with these services if you want your company to succeed. Now moving on to how much all of this is going to cost, and remember this isn't and exact number, it's an estimation that will help give you an idea of how much it will cost. You can hire a college intern, they probably don't have much experience and it's temporary, but they are either free or low paid. You can hire a freelancer, aka a consultant, they require more pay, but they have experience and more knowledge a...

I have talked about the effects and benefits of social media marketing many times through out all my blog posts, but yet it is still an underrated method of marketing. There are several reasons social media marketing is considered underrated to many businesses. The first reason is because many believe it is just a trend and that is all that it is. No one seems to look at the number of users each social media platform has, Facebook has reached more than 1.2 billion users. Another reason is that people place more value on things that cost more, other forms of marketing cost more than social media marketing, so they assume that is where their focus should be. Another reason is that the return on investment (ROI) is hard to measure, so businesses do not want to invest in something where they don't know if social media helped increase/decrease sales or if it even brought more awareness to the brand. One last reason it is underrated is because of the lack of investment companies put in...

Social media marketing is one of the best strategies a business could use to help promote their brand. It brings awareness to your current audience and introduces your brand to new audiences. It is a great way to get the word out about the product and services your business provides. It can do things like improve brand loyalty, people who follow brands/companies on social media tend to remain loyal to them. Another benefit that goes along with what I said before is it helps with brand recognition, the more networks you are on and the more you post the more your brand will be see and recognized by others. For cost purposes, it will help lower your marketing costs because social media ads through Facebook and Twitter are relatively cheaper than other advertising methods. Another benefit of social media marketing is better customer experience, most people now a days communicate and connect through social media and they are more engaged on these networks. If you give your consumers a gre...

The practice of social media monitoring is also known as social listening. I'll also be informing you about social analytics which is a good way to look at how efficient your social media efforts have been. Some of the most important parts to social media marketing is to put content up on social networks and initiating conversations. A really important aspect to social media marketing is listening to your consumers and what they think of your business and it's product and services. Social media monitoring can be divided into two categories owned media and earned media. Owned media is social media page or properties that are in your control. Earned media is when people start conversations or share your posts. Monitoring your social media can help you figure it out if you have a crisis situation. When a company has a PR crisis it can be very costly for the company and can cause a lot of damage, so monitoring people's opinions and thoughts about your company is a good way to...

Hootsuite helps manage your social media by providing you with assistance on how to develop and post content to many social media networks. I would start off by creating social media accounts like Twitter, Facebook, LinkedIn, and Instagram so that you could use them for Hootsuite. To get a good idea of what Hootsuite is and what tools it provides, you can go to the website and look at the menus at the top of the page. You can also watch YouTube videos and click the help section on the Hootsuite website to get help on anything you may need. Hootsuite also provides webinars that are videos full of information that can be very helpful for first users. To sign up for Hootsuite go to the website and click on the "sign up" button. I suggest starting off with a free account, you will need to provide your email, name, and create a password. After that you can add any social media accounts that you have and be sure to let Hootsuite authorize those accounts (if you want). Once you ha...

Having a good presence on LinkedIn is one of the most useful things in to a business to business company. If you are a social media marketer a priority for you can be to improve your LinkedIn profile and make it as strong as possible. Try to maintain a good presence on LinkedIn, try checking in twice a month and staying on for more than 20 minutes at least. Look into groups and make your profile professional and organized for clients and other businesses. You can even find job postings on LinkedIn and for businesses it can be a great way to advertise your business. LinkedIn isn't always B2B, it can also be B2C (business to consumer). LinkedIn can be a bit confusing at first, I can tell you personally I was lost on how to use it and where to go to look at specific things and how to connect with people when I first used the website. The trick to get passed this confusion is to use it regularly, the more you use it the more you know how it works. Do some research while your on it an...

Twitter is one of the best social media applications to get the word out about your business. Especially if you are targeting millennials, so many of them use this app and are able to retweet other people's tweets for their followers to see. There are certain techniques to help you develop and maintain a presence on Twitter. A good presence on Twitter can do your business so much good, but can also do so much bad. If your company is well known and many follow it on social media, one mistake can give it a bad name. For example, the United airlines, they had a whole fiasco when people were being removed off the plane for no reason or for a really dumb reason, well on social media they were ripped apart, people spread the word about how unprofessional the airline was and decided to take their money elsewhere. So, if you want to be a well known brand be careful of what you do because social media apps like Twitter can also be a downfall to your company. Twitter is limited to 140 ch...

The Facebook ads are a great way to get your business out there for the world to see. There are millions of Facebook users all over the world who use Facebook every day. Facebook ads that often come up are usually on the right side of the page when you log in to your account. Other kinds of ads Facebook provides are ones that come up in your news feed between posts from your friends and pages you have liked. Ads do not always have to be about a business, but they could be for you blogs or even if you want people to read a story that you found interesting and would like others to view it as well. You can really use Facebook ads whenever you would like, but there are certain times when you could use it more depending on what it is for. Using Facebook ads is I believe best for your Facebook page , you could use it for anything, but to really get your page out there advertise on the website itself. People can see your ad about your page and click on it to lead them to your page so they c...

A way to really help advertise your business through social media is by creating a Facebook page. It is one of the best ways to get your business out there! It is like have your own website by within Facebook. The Facebook pages allow you to makes many different posts, that include texts, photos, and videos. If users click on the "like" button on your page then they will start receiving the posts that you make on your page. Facebook pages have web addresses, so that you or any others can post a link to the page on other social media accounts or their own account to help spread the word about your business. You can add a profile picture for your page, as well as, adding a cover which is a big picture that shows up at the top of your page. You should really use the cover picture to help advertise your business a little bit more by adding anything related to your business. You can also use these Facebook pages for a cause, sometimes to help spread the word about it or to even ...

Hello Everyone Welcome to Dana's Digital Marketing! Today, I will be educating my followers on different aspects of digital marketing. Not let's start off with what exactly is digital marketing? It is the marketing of products or services using digital channels to reach consumers. Some of the best ways to advertise products is through social media, like Instagram, Facebook, Twitter, etc. Just like this Facebook page, you can also create one whether it is for your business, orga nization, class, club, anything you want! That's the beauty of it. Social media is one of the most powerful tools in today's society for any business. It is something millions and millions of people use every single day. It is important to have a digital marketing strategy, so that way your business has a better approach when figuring out your target market and for better optimization. Overall, it is one of the best things a company can use to make their company more successful. The more yo...

Today I am going to be talking about the basics of Social Media Marketing and the skills needed for a business to have a good presence on social networks. Now, something businesses should look at when using social media as a way to market their brand is by looking at the return on investment generated, which measures the financial return when a business, organization or anyone at all spends money on social media marketing. One of the main skills in digital marketing is being able to market on social media, it's what many companies look for in a marketer. Social media marketing is connected to search engine optimization because in order for a business to get higher search engine rankings to create content on your website which is where people will see your business and if they like it enough they will share it with other people. People share the information they find through social media and if you are going to post something a blog or information social media is the perfect place...

I have finally started my first week back at Benedictine, I am entering my second year here which means one year closer to graduation. I am now able to take my marketing classes, since I am a marketing major. These are the classes I have been looking forward to for a long time. This social media marketing class will really help in my future career field because a big part of marketing is to advertise and inform the consumers about a business' products and services. What better way to do that than through social media! Now, I am minoring in Sports Marketing because I am a big sports fan, so I am also excited to be taking my MGT 305 class, which is Introduction to Sports Culture. I think these classes will really help me determine whether marketing is a good fit for me, I believe it is though. This school year might be a bit tougher for me because I am trying to graduate a year early and in order for me to achieve this it means taking a lot more classes. I took 4 over the summer an...