Week 13 (MKTG 347) - The Power of Instagram

One social media marketing tool that I have not mentioned much throughout my posts is Instagram. The benefits it provides for a business is incredible, and they have upgraded to so many different features that users just love! On Instagram you can post pictures, collages, or slideshows of pictures. You can also edit and filter your posts, make Instagram stories (like Snapchat). They allow you to tag people in your post, as well as, putting a location. For each post you can make a caption and consumers can interact with you business through comments or direct messaging. If you see a photo/video you like you can save it and put it in one of your collections.

Now moving on to more of the business side of Instagram, it generates more engagement than the other social media networks. It generates 29% more engagement than Facebook and 60% more than Twitter. It is really good at getting consumers more involved in your brand. It is has about 400 million users and 75 million daily users, so the market there is quite big. It is projected to hit 1 billion users within the next 3 years, which means business will have an even bigger consumer market to get their products out there. A business can even pay to have some of there posts appear as sponsored, so it will appear on everyone's news feed whether they follow you or not. It is one of the best social media marketing tools to use and doesn't have much of a cost to it like other social media networks.

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