Week 12 (MKTG 347) - How Much Does Social Media Marketing Cost?

Now that you know how beneficial and effective social media marketing is a business, you need to start thinking about the costs for it. Although, social media marketing is a cheaper method of marketing you still got to put in some money to gain something out of it. If you plan on hiring a company to help you with your marketing you should think about these 4 things. They are content creation, follower growth, social advertising, strategy and employees. The company you plan on hiring should provide you with these services if you want your company to succeed.

Now moving on to how much all of this is going to cost, and remember this isn't and exact number, it's an estimation that will help give you an idea of how much it will cost. You can hire a college intern, they probably don't have much experience and it's temporary, but they are either free or low paid. You can hire a freelancer, aka a consultant, they require more pay, but they have experience and more knowledge about this kind of marketing. I would say this might cost you between $10,000 to $20,000 a year depending on how much they work. Lastly, you can hire a full-time employee, which is about $42,000 to $50,000 a year. It is a higher cost, but they are more committed to working for your business and they have experience. This will be able to give you some ideas of who you want to run your social media marketing.

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