Week 6 (MKTG 347) - The Power of Twitter

Twitter is one of the best social media applications to get the word out about your business. Especially if you are targeting millennials, so many of them use this app and are able to retweet other people's tweets for their followers to see. There are certain techniques to help you develop and maintain a presence on Twitter. A good presence on Twitter can do your business so much good, but can also do so much bad. If your company is well known and many follow it on social media, one mistake can give it a bad name.

For example, the United airlines, they had a whole fiasco when people were being removed off the plane for no reason or for a really dumb reason, well on social media they were ripped apart, people spread the word about how unprofessional the airline was and decided to take their money elsewhere. So, if you want to be a well known brand be careful of what you do because social media apps like Twitter can also be a downfall to your company.

Twitter is limited to 140 characters, so I would make your tweets worth while, yes you can just continue your post in a second tweet, but then that makes your tweet too long and nobody wants to sit around and read a lengthy post. If you have any links to your blog or business' website you can post it in one of your tweets. Overall, Twitter is a great tool to use when trying to get your business out there, but be sure to use it correctly or it could hurt your business.

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