Week 9 (MKTG 347) - Social Media Monitoring

The practice of social media monitoring is also known as social listening. I'll also be informing you about social analytics which is a good way to look at how efficient your social media efforts have been. Some of the most important parts to social media marketing is to put content up on social networks and initiating conversations. A really important aspect to social media marketing is listening to your consumers and what they think of your business and it's product and services. Social media monitoring can be divided into two categories owned media and earned media. Owned media is social media page or properties that are in your control. Earned media is when people start conversations or share your posts.

Monitoring your social media can help you figure it out if you have a crisis situation. When a company has a PR crisis it can be very costly for the company and can cause a lot of damage, so monitoring people's opinions and thoughts about your company is a good way to keep the company's name in good light. The reason it is so important on social media not to make a mistake is because on there word spreads fast and could ruin your business. A good way to see the social analytics of your ad or business on Facebook is to click on your page and click on the "insights" tab. This can show you data about your ad and your page in better depth and detail. Remember monitoring your social media and analytics can help benefit your business and see if it is on the right track!

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