Week 10 (MKTG 347) - Benefits of Social Media Marketing

Social media marketing is one of the best strategies a business could use to help promote their brand. It brings awareness to your current audience and introduces your brand to new audiences. It is a great way to get the word out about the product and services your business provides. It can do things like improve brand loyalty, people who follow brands/companies on social media tend to remain loyal to them. Another benefit that goes along with what I said before is it helps with brand recognition, the more networks you are on and the more you post the more your brand will be see and recognized by others. For cost purposes, it will help lower your marketing costs because social media ads through Facebook and Twitter are relatively cheaper than other advertising methods.

Another benefit of social media marketing is better customer experience, most people now a days communicate and connect through social media and they are more engaged on these networks. If you give your consumers a great experience through social media, for example by doing contests or events (something that gets them engaged in your brand), this will give a positive image of you brand to consumers. Also, social media gives you great customer insight, you can get good feedback from customers through social media. You can see what your customers are interested in and what they aren't, as well as, what their behavior is like. Overall, one of the best tools a company can use is social media, it provides so many benefits and is cheaper, which is what makes it so perfect!

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Benefits of Social Media Marketing


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