Week 12 (MKTG 348 OL) - The Benefits of Being Certified in Google AdWords & Analytics

They are many benefits to getting certified in Google AdWords and Analytics, I am actually in the process of getting certified myself. These certifications are really helpful when you are looking for a job in the marketing world or and any business field. They give you a greater knowledge how to advertise your business and gain more profits through these exams. In order to .get certified you must study for the exams and Google provides you with information on what to study, you could also explore AdWords and Analytics yourself. You can look up the exams on Google and a link to them should pop up and depending on what you want to be certified in there are several exams to each one.

Onto the benefits of Google AdWords and Analytics, the first one is you enhance your competency, you learn how can make the most of the features and tools that are provided. Another benefit is edging out your competitors, if you are certified in these to fields then more employers are willing to hire you over someone who isn't. For the AdWords certification it helps you impress customers and you can learn about other tools. You will be better at engaging people in your ads if you know how to use the services and tools AdWords provides.

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