Dana's Blog

When running your ads and your account for your campaign one thing to remember to do is monitor it. The first thing to do when monitoring your campaign is to set the time frame. Time frames help you know trends so you can get a sense of how everything is going. If you want to change your time frame, you can go to AdWords ad click on the date range drop-down menu that you can find in the upper right corner. There are several options you can choose from and you can pick the one that works best for you. The next way to monitor your campaign is by checking how many clicks your ad gets. You are the one paying for these ads to be put up, so you will want to know how much attentions it is getting. A better way to see if people actually went through your ad is to look at the click through rate. This will tell you more than just how many people clicked on your ad, but how many people went through it and read it. You may have 200 clicks, but only 10 people may have actually viewed it. Anothe...

Now that you know about the millions of job vacancies that occur every month, it is time for you to apply to one and go through the interview process. Interviews can be very intimidating to some people, there are three kinds of interviews that many people do. The first one being interviews that are for fun or practice, where you are talking to people who are passionate about the same things as you. The second is interviews that are for information, where you talk with employees, experts, and information specialists about the industry you are interested in working in. Finally, the third is interviews for jobs, where you speak with employers or the specific person who might hire you. Now for a few tips that can help you in the interview process! The first tip I would suggest is to prepare for your interview before hand, like do research on the company because companies love when you know more about them and what they do. The next tip is to expect a lot of questions, be prepared to answ...

The Facebook ads are a great way to get your business out there for the world to see. There are millions of Facebook users all over the world who use Facebook every day. Facebook ads that often come up are usually on the right side of the page when you log in to your account. Other kinds of ads Facebook provides are ones that come up in your news feed between posts from your friends and pages you have liked. Ads do not always have to be about a business, but they could be for you blogs or even if you want people to read a story that you found interesting and would like others to view it as well. You can really use Facebook ads whenever you would like, but there are certain times when you could use it more depending on what it is for. Using Facebook ads is I believe best for your Facebook page , you could use it for anything, but to really get your page out there advertise on the website itself. People can see your ad about your page and click on it to lead them to your page so they c...

The first step one must take when launching their own campaign is to plan. When you are planning your ad you have to look at the content of the page and site. Begin by looking at your "target", who your ad is pointed and what service or product you are advertising on your website/page. If you need help planning Google is a good tool to use, you can look up videos are articles to help get you started. To create your campaign go on your AdWords account and click the "campaign" button. If you are seriously running your campaign make a bid of like $5 or whatever amount you prefer. You must pick a start and end date or else Google will take a lot of money out of your bank account.  To continue the process of starting your campaign you can also put in bidding for ad delivery and demographic. Once that is all done you can save and continue. Now time to actually create your ad, start by giving a name to your ad group. There will be a place for you to put in a URL to your...

Job-hunting has changed dramatically since 2008, and it can be really hard for the unemployed to find a job. Although it is hard to find a job now a day, there are actually ten million vacancies a month. So, it is not the end of the world if you can't find a job right away, there are millions more you can look for and I am sure many will fit your skills and your preference. There are two aspects to job-hunting and they are the surface behavior or form, which is determined by current technology and new technology and these things alter the way job-hunting works. The other aspect in job-hunting is essence, which never really changes and deals with human activity. You may be overwhelmed about the fact that you are unemployed and cannot find a job, but you shouldn't worry so much you have some control over how your life goes whether it be 5% or 10%, you still have some control. The world is constantly changing and so is the job market. Job-hunting is not a science it is an art an...

A way to really help advertise your business through social media is by creating a Facebook page. It is one of the best ways to get your business out there! It is like have your own website by within Facebook. The Facebook pages allow you to makes many different posts, that include texts, photos, and videos. If users click on the "like" button on your page then they will start receiving the posts that you make on your page. Facebook pages have web addresses, so that you or any others can post a link to the page on other social media accounts or their own account to help spread the word about your business. You can add a profile picture for your page, as well as, adding a cover which is a big picture that shows up at the top of your page. You should really use the cover picture to help advertise your business a little bit more by adding anything related to your business. You can also use these Facebook pages for a cause, sometimes to help spread the word about it or to even ...

Now that you have probably already created an account for AdWords, the next thing to do is start your campaign. Depending on whether you have already had a campaign you can either click on the Create Your First Campaign or you just have to click on the standard Campaign button. When using AdWords, Google provides a "wizard" to hep you through the process of doing your campaign. The wizard helps you select campaign settings, create ad groups, create ads, and review ad groups. After exploring AdWords a little you can create a name for your campaign in the Campaign Name Field. You can put in other information if you would want, like location and languages. Since Google is global, you can run your ads in different languages for people all over the world to see. On AdWords it is kind of like bidding you can put in a certain amount of money to get someone to click on your ad. There is a drop-down menu that AdWords offers on how you want to do business and you can select and optio...

Now a days in order to get a job you need more than just a Bachelors degree. If you have no work experience your degree isn't always enough to get you a job. Back in the day the unemployed took only about 5 weeks to find a job, well times have gotten harder, between 17% to 30% of the unemployed take over a year to find a new job. Since I have been working since my senior year of high school I have been able to get jobs a little more easily, especially since I worked in my High School as a bank teller. EarthMover Credit Union had its own branch within my school and they offered students a chance to work as bank tellers and I decided I would do it. To work as bank teller you had to have many skills, and the skills are used in many other work places which is why I seem to get jobs more easily. But for those of you who can't find a job so easily these are the things you need to be aware of when looking for employment. When looking at job boards it can be broken down into thes...

Hello Everyone Welcome to Dana's Digital Marketing! Today, I will be educating my followers on different aspects of digital marketing. Not let's start off with what exactly is digital marketing? It is the marketing of products or services using digital channels to reach consumers. Some of the best ways to advertise products is through social media, like Instagram, Facebook, Twitter, etc. Just like this Facebook page, you can also create one whether it is for your business, orga nization, class, club, anything you want! That's the beauty of it. Social media is one of the most powerful tools in today's society for any business. It is something millions and millions of people use every single day. It is important to have a digital marketing strategy, so that way your business has a better approach when figuring out your target market and for better optimization. Overall, it is one of the best things a company can use to make their company more successful. The more yo...

Google is probably the biggest search engine website of all time. One big part of their success is AdWords, which is why Google's stock is worth so much. AdWords is a tool used to create ads, using AdWords you can determine whether your ad was effective or not. The ads that Google posts are paid by some advertiser and usually appear when it is relevant to your search. Basically, you are selling something, you measure the amount of clicks your ad gets, and you sell what you want. The purpose of these ads is to get you to click through when your searching something on Google. Cost Per Click advertising is you pay for your advertisement based on the amount of clicks you get on it. People try to track how many clicks they get very carefully and how much they spend on advertisements. Because Google might charge you $0.44 - $1.00 based on their estimation of 7-12 clicks a day which might cost you between $5-10. That is why advertiser have to manage how many clicks they get and how much...

Today I am going to be talking about the basics of Social Media Marketing and the skills needed for a business to have a good presence on social networks. Now, something businesses should look at when using social media as a way to market their brand is by looking at the return on investment generated, which measures the financial return when a business, organization or anyone at all spends money on social media marketing. One of the main skills in digital marketing is being able to market on social media, it's what many companies look for in a marketer. Social media marketing is connected to search engine optimization because in order for a business to get higher search engine rankings to create content on your website which is where people will see your business and if they like it enough they will share it with other people. People share the information they find through social media and if you are going to post something a blog or information social media is the perfect place...