Week 2 (MKTG 349 OL) - Google's AdWords

Google is probably the biggest search engine website of all time. One big part of their success is AdWords, which is why Google's stock is worth so much. AdWords is a tool used to create ads, using AdWords you can determine whether your ad was effective or not. The ads that Google posts are paid by some advertiser and usually appear when it is relevant to your search. Basically, you are selling something, you measure the amount of clicks your ad gets, and you sell what you want. The purpose of these ads is to get you to click through when your searching something on Google.

Cost Per Click advertising is you pay for your advertisement based on the amount of clicks you get on it. People try to track how many clicks they get very carefully and how much they spend on advertisements. Because Google might charge you $0.44 - $1.00 based on their estimation of 7-12 clicks a day which might cost you between $5-10. That is why advertiser have to manage how many clicks they get and how much they spend on their ads, so they don't spend too much on a small amount of clicks.

There is always a bidding game going on between companies, in which they develop websites where they try to convince people to buy their product and see how much they spend on it. Then they are able to determine how much many they can use to sell their products and also make a profit. There is also the guessing game, where companies can't really track how well their advertisements are doing. For example, billboards or a TV ad, they just help get as much exposure as they can for the company. Online advertising is a bit better because you can track it and it might be more effective.

Link to Picture

Comments

Post a Comment

Popular posts from this blog

Week 11 (MKTG 347) - Social Media Marketing Is Still Underrated

Image
I have talked about the effects and benefits of social media marketing many times through out all my blog posts, but yet it is still an underrated method of marketing. There are several reasons social media marketing is considered underrated to many businesses. The first reason is because many believe it is just a trend and that is all that it is. No one seems to look at the number of users each social media platform has, Facebook has reached more than 1.2 billion users. Another reason is that people place more value on things that cost more, other forms of marketing cost more than social media marketing, so they assume that is where their focus should be. Another reason is that the return on investment (ROI) is hard to measure, so businesses do not want to invest in something where they don't know if social media helped increase/decrease sales or if it even brought more awareness to the brand. One last reason it is underrated is because of the lack of investment companies put in...
Read more

Week 11 (MKTG 348 OL) - Exploring SEO Certification

Image
By learning search engine optimization and developing skills needed for it, you can use this to help get a job in that field. A great way to really help you get that job is by using the knowledge and skills you have gained and get a certification in SEO. You can get certificates in Google AdWords and Analytics, also in web-analytics. All this will help make you more skilled in SEO and more qualified to obtain a job in that industry. When thinking about getting a job in this field, look at the main goals of the job. SEO looks at building content, social, search, and analytics. Another great place to get certified for search engine optimization is through HubSpot. On HubSpot the amount of material and tools it offers is top-notch. They promote themselves using inbound marketing and they make your content relevant and vibrant. I personally have certifications in both AdWords and HubSpot and I can tell you they come in handy. I look great on my resume and I am majoring in marketing so it...
Read more

Week 9 (MKTG 348 OL) - What to do Next?

Image
To get more information on artificial intelligence I will be offering you some more options on where to gain more knowledge about it. I have only given you a little introduction into AI, but there is still so much more to learn about it. One way you can learn more is through books, I recommend reading Master Algorithm , the book I mentioned in my previous posts. This book is a really good way to get into AI more, but in a good pace, so you are not thrown deep into it. You can take more course on AI, I am sure you can find one near you! This is probably the best way to develop skills on artificial intelligence. AI is definitely not easy, so taking a course is the best option if you think you might struggle understanding it. Coursera is another way to take courses about AI, but you can earn a certificate through this way. They even have a Master's Degree Program in computer science that focuses on data science and other areas. Udacity is the last option I will be telling you about ...
Read more