Dana's Blog

There are two big aspects to search engine and they usually get confused as the same thing, they are search engine optimization and search engine marketing. I am going to let you know the main differences between the two because they are similar, but do have their differences. To start it off, search engine optimization is the process of maximizing the number of consumers to a certain website or page, so that page/website is higher on the list of results. As for search engine marketing that is a form of Internet marketing that promotes a brand/company and increasing their visibility on search engine results. Some other things that make these two fields different is that the search engine optimization field is changing continuously because of the changes Google has been making, so in the SEO field they have to keep up. SEO includes things like making blog posts, social sharing integration in your content, and incorporating selective keywords. SEM includes things like paid search, camp...

Now a day teenagers and people in their early twenties hate their jobs, like for example me, I love the people I work with they are so sweet and it is a great environment to work in, but the actual work I do is the most dreadful thing ever. I absolutely hate going to work for that reason, but it pays well enough and I need money to pay for school, which is the exact mindset most teens and people in their early 20's have. You need to find a job that benefits you which is what I am currently trying to do, I want to be a marketer and I really need to find a job that deals with just that! For a job to benefit you, you must be passionate about it and enjoy going to work. You need a job that you can excel at and one that shows off your skills. If you are really good at what you do and you are passionate about it that is the perfect combination. I do very well at marketing and it is something I enjoy, I get to interact with people and it is super creative it is perfect for me. So, I enc...

Back then when the Internet was barely used for anything employers would have to make an assumption as to what kind of person you were through your resume, a piece of paper that you wrote. Now, all an employer has to do to know more about you besides from your interview and resume is through Google. All they have to do is search your name and they can find things like your social media networks, your websites, and if you have been on someone else's Facebook page. They can see a lot of your personal life and it will help them determine if you are a good candidate for their business. There are a few things you can do to help the case of your Google resume, the first is to edit, which means you need to Google yourself look at anything that pops up and remove posts you do not want your employer to see on your social media or websites. After that if you are able to fill out a profile on your accounts specifically Twitter or LinkedIn, I recommended filling it out and making it look nic...

When you enter that job-hunting world it is a completely different place than the world of employment. Now I am going to go back to some of the basics of job-hunting to further help some of you. One thing you need to know about this new world is employers change, but job-hunters have not. Employers adapt to the time, they search one way during good times and another during bad times. Also, the average amount of time the job-hunt takes has increased by a lot, nearly 17 to 30 percent of the unemployed spend more than a year looking for a job. The average amount of time that a job lasts had decreased, which is not a good sign when the job-hunt is taking longer and the length of jobs are becoming shorter. Especially for those between the ages of 18 and 24, their jobs usually last a year or less. You need to know that now a day jobs are paying a lot less than they did in the early 2000's, there is a long list of jobs that do not pay that much. Most of the job-hunting process today tak...

I have talked so much about how you can use Google AdWords and other tools for search engine marketing, but if you are looking for job where you do all this there are some really great agencies that will suit your wants and needs for this kind of job. One of them is Thrive Internet Marketing, it is considered a 5 out 5 place to work if you really want to go into the search engine marketing route. Another agency is Ignite Digital, it is based on Canada and their job is to help boost online marketing goals for their clients. They do this by focusing on efficiency, automation, accountability, and structure. SEOValley is another great search engine agency, they are an award-winning digital marketing company. The mainly focus on pay-per-click strategies, link acquisition, and content marketing. The reason I am bringing information about search engine agencies that are good places to work is because there are not enough people who do this kind of work. Search engine marketing is up and com...

I have talked so much about how to use social media to the benefit of your company and how some social media networks could help you business. I have even gone through how each of these networks can be used correctly when marketing your business, but now I am just going to talk about brands that have taken into hand all the things I have mentioned and how they have made a good social media presence using those tips. Usually people can find mistakes and terrible ads that brands post on social media, but it is hard to find ones that really excel at it. One brand that does really well at social media is Netflix, they are really good at understanding their audience and what content they like to see. They even use the phrase "Netflix & Chill" as a joke when making posts. Another brand is Dove, they are constantly making posts that are encouraging and positive. They are dedicated to helping women realize how beautiful they all are. They make content that is aimed at making wo...

If your job-hunt isn't going so well there is another option, it may be a bit of stretch, but it is another route you could take. Start your own business, it may be difficult at first but it can turn into something great! Sometimes people have certain dreams they want to fulfill and they can't find the right job for it, so starting your own business you could do just that. You can start your own website, create your blog if you love to write, or if you love baking desserts and pastries you could open up your own bakery. There are somethings you should think about and do before diving deep into this idea. First, you should think about what kind of business you want to go into, write down a list of things that interest you and characteristics about yourself that will contribute to your decision. Next, do some research on other business like the one you have decided on and get some input from them. Decide how the business will run whether you are doing it solo, through a partner...