Week 7 (MKTG 349 OL) - Campaign Strategies

A great way to really make your campaign even better is by getting help from Google. Google can scan your ad after it has been running for a while and it will send you some suggestions on keywords, you do not have to use what they suggestion but it is a helpful tool. You can email a support email to get more help or you can call the toll-free number that they provide, getting a little help on your campaign won't kill you and will only help benefit your campaign. You can run multiple ad in an ad group and get feedback on all those after a week if you want. Another great tool to use is phrase match which allows your ad only to appear on a user's screen if they include that exact phrase in their search.

Google also provides opportunities for your ad after scanning it, it can provide these opportunities immediately after scanning the ad or later overtime. By clicking the "learn more" link on AdWords you can explore a lot of things to improve your ad and to understand the suggestion Google has made for you. Sometimes you may have to deal with errors and Google show an error message when they think one of your keywords might need correcting. You can click on the "correct errors" button and it will help you correct them and then be sure to save what you have changed! These are just some great ways to help your strategies and make your ad more appealing so that way it can improve!

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Things to focus on to improve your ad!

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